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Both the American and European markets display a high level of saturation in the segment of ready-made soups. In the developed economies a significant share in this product category is ascribed to liquid soups. By contrast, as much as 95.3% of the corresponding market segment in Poland is represented by instant soups in a dry powdered form (in terms of sales volume). Polish consumers choose this type of convenience food as a snack or a main course to save both time and effort.
In Poland, due to long working hours and a constantly growing number of single-person households, the growth potential in the market segment of ready-made soups is enormous. According to the market research conducted in 2014 by Mintel, Poland displays the highest consumption level of instant soups per capita (14.7 kg). It also has the world’s highest rate of growth in this particular segment. In 2013, the value of the instant soup market in Poland was estimated for 843.6 million PLN, and continues to grow in terms of CAGR.
The consumption of bouillon cubes was declared by 86.4% of Polish households. The most popular flavors include chicken, vegetable and beef stock. The value of the bouillon cube market grows rapidly, having reached the level of 297.3 million PLN in 2013.
The consumer trends on the ready-made soup market follow the same direction. Due to growing interest in healthy and conscious nutrition, the customers are looking for additive- and preservative-free products. Accordingly, they opt for nutritious food with health-enhancing properties. This attitude creates a great opportunity to attract new consumer groups: children aged 5 to 15 years old and elderly people aged 65 and older.